1: an innovative thinker with creativity to spare 2: a team player who is passionate about his work 3: a dedicated professional who is always looking to learn 4: an individual who enjoys cat videos
Establishment and preservation of WestJet's Design System, a collection of documentation of patterns and styles to use across all digital mediums. Principle designer on the WestJet Vacations booking flow. Advocate and subject matter expert on Accessibility (WCAG2.0 AA).
Digital and creative production on westjet.com and westjetvacations.com to support retail marketing initiatives and campaigns.
Site design and information architecture of Triple Flip's online store and B2B website including management of product information and imagery. Evolve and implement the Triple Flip brand across the web and a wide array of different mediums including print, in-store signage, email marketing, social media marketing, pop-up stores and events.