Product launch: WestJet’s Frozen Plane.

The marketing announcement around the Disney Frozen-themed plane was an exciting time for WestJet’s Digital team. Surrounded by secrecy it was one of our first steps in to responsive page design and focussed on engaging imagery and media. I was responsible for the front-end experience of the page as well as provided support with final imagery.

Highlights

  • Secrecy made for an interesting process. The page was developed with pictures of cats and final imagery came the day of launch being photographed in a different city.
  • My first project using Bootstrap, learning along way.
  • Launched 3 days after the birth of my son. Part of the page was developed from the labor and delivery unit.

View the Disney Frozen-themed plane landing page.