Notable achievements and highlights of my career.
WestJet launched it's new brand platform, "Love Where You're Going" coinciding with it's introduction of widebody fares and international expansion. I provided digital direction to the lead agency and was responsible for the launch creative on westjet.com.
Modernization of the WestJet Vacations booking flow through design and development from the ground up. This lead to an extremely positive NPS, increased conversion, and higher package and ancillary revenue sales.
Formation of a collective of WestJet creatives that connect on a monthly basis to talk about ideas and topics centered around creativity.
Share best practices for integrating Adobe solutions within the organization and conduct workshops throughout the year.
WestJet's first hackathon was a cultural shift toward more innovative thinking. The hack included the participation of iconic tech companies like Facebook, Google, Amazon, Adobe, Snapchat, Twitter, Microsoft and many more.
This full-day, immersive innovation experience brings together some of the smartest minds in business, technology, and creativity. Speakers included Randi Zuckerberg, Don Tapscott and Alfedo Tan.
The Professional Scrum Product Owner (PSPO) course is a 2-day course on how to maximize the value of software products and systems.
Accessibil-IT was proud to sponsor an award to recognize an in-house design team that had developed amazing accessible communication. Project: WestJet.com Accessibility Redesign Project
Adobe MAX brings together the world's top creatives and best-in-the business experts to get inspired, learn skills, and play.
This workshop covers the foundational principles in digital psychology, key tools, and over 40 principles, with a focus on psychology-driven technologies and campaigns.