About

Experience Designer, design experiencer.

I’m an Experience Designer located in Calgary, Alberta with over 15 years of professional experience. I work at WestJet, where I focus on design systems and the digital experience. I was formally trained at SAIT where I completed New Media Production & Design.


WestJet Airlines

As one of Canada’s largest airlines, WestJet’s mission is to enrich the lives of everyone in WestJet’s world.

Experience Designer

May 2016 – Present

Establishment and preservation of WestJet’s Design System, a collection of documentation of patterns and styles to use across all digital mediums. Principle designer on the WestJet Vacations booking flow. Advocate and subject matter expert on Accessibility (WCAG2.0 AA).

Digital Culture Advisor

Jan 2019 – Jan 2020

Sat with a council of peers focused on culture that drives innovation, considers inclusivity, and represents and empowers positive cultural change.

Digital Production Designer II

Mar 2014 – May 2016

Digital and creative production on westjet.com and westjetvacations.com to support retail marketing initiatives and campaigns.

Triple Flip

Tripleflip was a Calgary, AB based retailer focussing on apparel and accessories for Tweens.

Online Content Manager

Sep 2012 – March 2014

Site design and information architecture of Triple Flip’s online store (tripleflip.ca) and B2B website (tripleflipteam.ca) including management of product information and imagery. Evolve and implement the Triple Flip brand across the web and a wide array of different mediums including print, in-store signage, email marketing, social media marketing, pop-up stores and events.

SMART Technologies

SMART Technologies is a leading provider of technology solutions that inspire greatness in classrooms and workplaces across the world.

Designer II

Jul 2008 – Jul 2012

Execution of a variety of global marketing campaigns which included print advertising, web properties and landing pages, email campaigns, social media marketing, digital signage and trade shows. Maintenance and enhancement of company website (smarttech.com) to support new products and programs.

Technical proficiencies

UX Design

  • Design Thinking
  • Journey Mapping
  • IA & Wireframing
  • Rapid Prototyping
  • User Testing
  • Analytics & Insights

Visual Design

  • Creative Direction
  • UI Design
  • Accessible Design
  • Branding & Identity
  • Production Design
  • Design Systems & UI kits

Leadership

  • Mentoring
  • Feedback & Critique
  • Storytelling
  • Process & Documentation
  • Thought Leadership
  • Partner Management

Interpersonal

  • Empathy
  • Collaboration
  • Problem Solving
  • Relationship Building
  • Communication
  • Positivity